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User Research methods

Using current, established psychology and cognitive science methods, we identify the needs and desires of your users. Technical requirements and user requirements are brought together and get documented in testable product requirements.

What is a Focus Group?

A Focus Group is a moderated discussion group from 6 to 10 participants who work and focus on a specific product or topic. The discussion is guided by a moderator, whose role is to ensure that the discussion is goal and target oriented. Recorded results are analysed and compiled in a report or presented in a customer workshop.

When and Why should you use it?

With a Focus Group you can gather target audience needs, opinions, attitudes, requirements and meanings about certain products, processes or concepts. Additionally a Focus Group enables you to dig into a topic by involving the participants in a discussion exploring specific contexts and scenarios related to a product.

This is how you benefit from Focus Groups!

  • Focus Groups can suggest potentials and opportunities concerning your product
  • Focus Groups can provide in-depth information about problems and potentials of your product
  • Conducting a Focus Group saves time and money compared to individual interviews
  • You learn about users’ attitudes, beliefs, desires, needs and reactions as well as their requirements.

What are Personas?

Personas are representing people with similar characteristics. Indicators like goals, wishes, problems, age, education level are considered when building a Persona profile. Personas support you identifying the relevant users of a product to form a realistic picture of a specific target group.

When and Why should you use it?

Personas help you seeing your product through the eyes of your target group. That is how you learn who your users are and based on this information you are able to adapt your product according to their requirements. Personas ensure that you are developing a product that does consider the current needs of your users which saves your company valuable resources. Personas are primely used in the visioning stage to define the user requirements of your product and services.

This is how you benefit from Personas!

  • You get deeper knowledge of your target group
  • Personas support and validate your whole design and development process
  • Knowing your users needs minimizes your investment risk
  • You are able to adapt your product to the actual needs of your target group

What are Customer Journey Maps?

A Customer Journey Map is a visual representation of every experience a user has with a product. It helps to tell the story of a user's experience with a product from the original engagement to a long-term relationship. 

When and Why should you use it?

The biggest advantage of Costumer Journey Maps is the capture of real user’s experience with your product. That is why it is applicable throughout the product development process.

This is how you benefit from Customer Journey Maps!

  • Get comprehensive knowledge about user’s needs, expectations, problems with your product
  • Costumer Journey Maps helps you understanding your user’s behaviour
  • Emotions which lead to decisions are mapped and show critical touchpoints and potentials

What are Contextual Analysis?

Contextual Analysis is a detailed research and documentation method analysing and modelling the user's context in a realistic environment. The Contextual Analysis is based on three dimensions: time, objective and social. This dimensions grant a realistic view on the actual environment by delivering research and documentation of the user s context.

Why and when should you use it?

This method makes clear which user requirements have to be considered when designing and developing a product. You benefit from observations and interviews done by experts. Contextual Analysis is a method used to identify and collect information related to the user’s behaviour and needs.

This is how you benefit from Contextual Analysis!

  • Detailed research and documentation of the user’s real context
  • Identification of user groups and their needs
  • Information about the actual usage of products
  • Identification of potentials to develop, enhance respectively iterate your product