What is a Focus Group?
A Focus Group is a moderated discussion group from 6 to 10 participants who work
and focus on a specific product or topic.
The discussion is guided by a moderator, whose role is to ensure that the
discussion is goal and target oriented.
Recorded results are analysed and compiled in a report or presented in a
When and Why should you use it?
With a Focus Group you can gather target audience needs, opinions, attitudes,
requirements and meanings about certain products,
processes or concepts. Additionally a Focus Group enables you to dig into a
topic by involving the participants in a discussion
exploring specific contexts and scenarios related to a product.
This is how you benefit from Focus Groups!
- Focus Groups can suggest potentials and opportunities concerning your
- Focus Groups can provide in-depth information about problems and potentials
of your product
- Conducting a Focus Group saves time and money compared to individual
- You learn about users’ attitudes, beliefs, desires, needs and reactions as
well as their requirements.